“Nice to meet you” or “nice to have known you” – It’s up to you!
The conference hall is packed full and quiet as a whisper. It begins.
He takes the stage with boisterous confidence and begins, “the most successful business presentation!”
At least that was written in the ads handed out before the eve of the conference. The audience remained seated in their chairs for hours and continued to sit quietly even as he descended from the stage. And when the results came…
Very few people ordered the revolutionary product. Many of the audience simply fell asleep, and those who did not were stuck there, unable to get out (although desperately wanting to).
It turns out that delivering a presentation is not child’s play.
You are welcome to continue reading for those proficient in delivering presentations and those who have yet to succeed.
What exactly is a presentation?
Well, different people define the concept differently:
- “Communicating a message, idea or information memorably and effectively.”
- “Messaging and performing in front of an audience.”
- “A way to convey a sales message to a specific target group”.
The most comprehensive definition of a presentation is:
“Every time you speak in front of an audience to persuade, influence or impress upon to do something, to influence and promote the adoption of an idea, to change behaviour.”
Surveys conducted on the subject raise a number of concerns among people who attend lectures that include a presentation. They often ask themselves, would it not be a waste of time and money? Does the investment justify it? Is the offer relevant to me? What will I benefit from this? To truly dispel these concerns, it is important to prepare in advance.
The presentation should contain the following ingredients:
- Begin with a brief introduction in which the whole essence of your speech is summarised in a few short sentences. The first minutes are critical for the continuation of the lecture.
- Explain what you are going to achieve during the lecture/workshop. A simple formula suitable for anyone who is looking to make a change and improve the quality of their life:
What goal do I want to achieve?
- Relieving the worries involved in achieving it.
- How soon will I achieve the goal?
For example, A Diet Workshop would title their goal like this:
“How to lose 10 kg in 30 days without giving up a good meal.”
- “Treasure Map” is a well-known term in the field of conferences. It is essential at any conference to ask a simple question: Do you have experience in the field in question?
And of course, there are 3 types of answers:
- I have a lot of experience – as a professional.
- I have little experience – only basic experience/thinking about the correct answer.
- No experience at all.
If we continue with the example of the diet workshop, then people will say, “I have already tried a lot of diets”, “I thought about it and tried once”, or “I never tried before.”
Why is it important to ask?
Because we want to convey that our product is suitable for everyone, this method will enable us to address both professionals and completely inexperienced alike. It is worth listening to everyone because it is relevant for everyone.
- Convey appreciation to the audience. It is not obvious that a person is willing to listen. That is why it is very important to cherish and thank the audience for the time they invested and the effort it took to come and listen. A thank you may also be conveyed to the audience for having spent money, invested or taking any action in your favour, especially if there was a particular “hassle” such as unconventional hours, clearing time during the Covid-19 epidemic period or rush hours, early preparation in studying the material or even watching a video.
- Explain why you of all people have the solution for them – there is a lot of fish in the sea. Surely many other professional experts in your field said that they know to solve the problem. It’s time for you to present your experience in the field.
To present this professionally, the following points must be emphasised:
- Expertise – “I have 17 years of experience producing diets.”
- Experience – “I created 5 diets for senior dietitians globally.”
- Credit – Name three dietitians or colleagues you worked with.
- Vision – “The idea of a diet is born with and accompanies us all our lives.”
- Request for permission to present the matter. To give the audience a sense of choice in making a decision, it is essential to ask permission before presenting your offer.
- The essence of the proposal – this is your cue to present your offer or product and how you plan to improve your audience’s lives.
- Answers to audience questions – The best way to demonstrate expertise is through a dialogue of questions and answers. You would be wise to leave time in the lecture for questions from the audience, and you should encourage them to ask and be engaged in the discussion.
Often, the organisers allocate time for questions and answers beyond the lecture time. This conveys to the audience that their feedback and opinion are essential and conveys the notion that the time spent answering the audience’s question was well worth it and just as advantageous to the speaker as to their audience.
And finally, is it highly crucial that adequate preparations be made when building and delivering a presentation. Invest time and deep thought prior to the engagement.
Test yourself, make it hard on yourself, and ask the hard questions.
Because once you are there, in front of your audience, it is only your training and preparation you can count on.
An effective presentation is critical to success. If you do not convey your idea, if the audience can not picture what you picture in your mind, if they are not as excited as you about the offer, you think hard about what is missing and adjust accordingly. You will have less trouble allocating thought to delivery because you have the information “nailed down”.
Your goal is to elevate the crowd, harness that energy, and direct it in your favour.
Do this, and witness your success!